EhubAmerica started with a warehouse in Miami and a name to live up to.
Our founder, Lucas Fraga, grew up in this business. Born in Brazil and in Miami for the last twenty years, he spent years working alongside his father, a Motorola distributor who built and ran his own company for more than three decades. Running the family warehouse in Miami, Lucas learned the trade from the inside out: the radios, the equipment, and the suppliers we still work with today. Back then, everything shipped south, exported to Brazil.
The turn came when he began selling into the U.S. market himself, listing the surplus and legacy stock he had access to on eBay, one item at a time. When his father closed the U.S. operation, Lucas had a decision to make. He chose the harder road, to build something of his own.
Nothing came easy, and nothing came for free. He chased down every supplier, learned every product, and earned every account through work, not favors. Somewhere along the way he noticed something he had not expected: customers did not just buy once. They came back. Price was part of it, but never the whole of it. The business, it turned out, was personal.
That lesson is still the center of how we operate. Nine years on, EhubAmerica is larger, more structured, and far more experienced, but it runs on the same belief: people buy from people they trust.
The name points to where we are headed. A hub, and a bridge, with Miami as the gateway between the equipment the world depends on and the customers who need it, across the United States, the Caribbean, and beyond. And it carries something personal. All of this began with the example of one distributor who spent thirty years proving it could be done. Lucas's father is still the reason he shows up every morning.
We have come a long way from that first eBay listing. We know the road ahead is longer still.